{%- if site.analytics.gtm -%} <!– Google Tag Manager –> <script>

(function (w, d, s, l, i) {
    w[l] = w[l] || [];
    w[l].push({
        'gtm.start': new Date().getTime(),
        event: 'gtm.js'
    });
    var f = d.getElementsByTagName(s)[0],
        j = d.createElement(s),
        dl = l != 'dataLayer' ? '&l=' + l : '';
    j.async = true;
    j.src =
        'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
    f.parentNode.insertBefore(j, f);
})(window, document, 'script', 'dataLayer', '{{ site.analytics.gtm }}');

</script> <!– End Google Tag Manager –> {%- else -%} {%- if site.analytics.ga -%} <!– Global site tag (gtag.js) - Google Analytics –> <script async src=“www.googletagmanager.com/gtag/js?id={{ site.analytics.gtag }}”></script> <script>

window.dataLayer = window.dataLayer || [];

function gtag() {
    dataLayer.push(arguments);
}
gtag('js', new Date());

gtag('config', '{{ site.analytics.gtag }}');

</script> {%- endif -%} {%- else -%} <!– No Analytics Added –> {%- endif -%}