$(function () {

$('.howler').click (function (e) {
        $.howl ({
                type: $(this).data ('type')
                , title: 'Howl Message'
                , content: 'Lorem ipsum dolor sit amet, consect adipisicing elit.'
                , sticky: $(this).data ('sticky')
                , lifetime: 7500
                , iconCls: $(this).data ('icon')
        });
});

});