Robyn {Robyn} | R Documentation |
Robyn is an automated Marketing Mix Modeling (MMM) code. It aims to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocator and diminishing returns curves and allows ground-truth calibration to account for causation.
Gufeng Zhou (gufeng@meta.com)
Leonel Sentana (leonelsentana@meta.com)
Igor Skokan (igorskokan@meta.com)
Bernardo Lares (bernardolares@meta.com)
Useful links:
Report bugs at https://github.com/facebookexperimental/Robyn/issues