MktDATA.Orig {UBStats}R Documentation

Data: MktDATA.Orig

Description

This dataset contains the variables from a survey on a set of customers of a company operating in the retail food sector. The company sells products from 3 major categories (referred to as A, B, C) The customers can order and acquire products in the company physical stores, or through the company's website (in this case, they can order on the website and pick up the order in one store). Information is collected on customers' activity in the last two years (observation period), as well as some information retrieved through questionnaires or fidelity cards. During such period different marketing strategies were adopted to improve customers' fidelization, and 5 marketing campaigns were launched; a last campaign was launched at the end of the observation period.

Usage

data(MktDATA.Orig)

Format

A data frame with 2224 observations and the following 19 variables (levels of the variables listed in alphabetical order):

Source

The data set has been adapted from https://www.kaggle.com/code/dmitryuarov/customers-clustering-eda.


[Package UBStats version 0.2.2 Index]