mic_men {Robyn} | R Documentation |
Michaelis-Menten Transformation
Description
The Michaelis-Menten mic_men()
function is used to fit the spend
exposure relationship for paid media variables, when exposure metrics like
impressions, clicks or GRPs are provided in paid_media_vars
instead
of spend metric.
Usage
mic_men(x, Vmax, Km, reverse = FALSE)
Arguments
x |
Numeric value or vector. Input media spend when
|
Vmax |
Numeric Indicates maximum rate achieved by the system. |
Km |
Numeric. The Michaelis constant. |
reverse |
Boolean. Input media spend when |
Value
Numeric values. Transformed values.
See Also
Other Transformations:
adstock_geometric()
,
saturation_hill()
Examples
mic_men(x = 5:10, Vmax = 5, Km = 0.5)
[Package Robyn version 3.11.1 Index]